Digital Marketing

Themes: Putting Some Fun Back in Marketing

How can we make marketing fun? Quick answer – themes. But we’ll get there shortly.

Let’s start big.

If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind.

Why wouldn’t we want to mimic our marketing strategies and offerings after a company that has paved the paths of innovation, creativity, and success?

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Marketing That Matters

The Small Business Administration suggests that all small businesses should allocate 8-10% of their revenues toward a marketing and advertising budget. Despite this suggestion, I’d be hard-pressed to find a handful of small businesses in…

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