Why do we need a Social Media Images Sizing Cheat Sheet?
Humans are visual creatures. To win at social media strategy, savvy content marketers need to create on-brand, scroll-stopping visuals that provide value. But… Each platform seems to have different preferred sizes for images and video content and they’re always changing.
One moment you have the perfect cover photo for your page. The next, it’s been resized, and looks all pixelated and wrong or just doesn’t fit in. We get that.
As designers, we are constantly creating and re-creating content for social media and always double checking or adjusting our sizing to stay up to date. So we decided to make it easier on ourselves – and you – by creating this handy cheat sheet.
How can we make marketing fun? Quick answer – themes. But we’ll get there shortly.
Let’s start big.
If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind.
Why wouldn’t we want to mimic our marketing strategies and offerings after a company that has paved the paths of innovation, creativity, and success?
Simply put: Content marketing is storytelling where your customer is the hero. Advertising is purely promotional, with your brand voice leading the way.