Strategy

Are business cards relevant in the digital age?

We’ve all heard, and most of us have said it… “Print is dead.” We live in a digital world. A world of LinkedIn and social media, of super powerful handheld devices and easy to use, fast applications that connect us all in a way we’ve never experienced before. So is the humble, physical business card still relevant? Does it have any use in this digital day and age? The answer, perhaps surprisingly, is yes. For a number of reasons.

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Internal Marketing: Having Your Team On-board With Your Marketing Plan

The graphics are updated, the slogan is set, you just launched the next seasonal marketing campaign for your business. You love it. Your manager loves it. Your customers are going to love it. But is your staff on board? Internal marketing – marketing to and for your employees – is easily the most overlooked form of marketing but one of the most beneficial.

Superglue For Your Brand

From creating a unified customer experience to building an environment employees want to work in, internal marketing is essential for bringing your team together. 

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Levels of a Sales S’more [Funnel]: Part 2, Building and Keeping Brand Loyalty

First, start here: Levels of a Sales S’more [Funnel]: Part 1, The Sales Funnel

You’ve closed the sale, ready for s’more? S’more brand loyalty that is.

Closing the sale is not the end of this sales funnel. We need brand loyalty. We have to maintain a good and positive relationship with the client and give post-sale services as promised by your company based on its policies.

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Themes: Putting Some Fun Back in Marketing

How can we make marketing fun? Quick answer – themes. But we’ll get there shortly.

Let’s start big.

If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind.

Why wouldn’t we want to mimic our marketing strategies and offerings after a company that has paved the paths of innovation, creativity, and success?

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