The graphics are updated, the slogan is set, you just launched the next seasonal marketing campaign for your business. You love it. Your manager loves it. Your customers are going to love it. But is your staff on board? Internal marketing – marketing to and for your employees – is easily the most overlooked form of marketing but one of the most beneficial.
Superglue For Your Brand
From creating a unified customer experience to building an environment employees want to work in, internal marketing is essential for bringing your team together.
For reference, read our last blog post THEMES: PUTTING SOME FUN BACK IN MARKETING.
We said it from the beginning…
No one brand is static – or at least it shouldn’t be. Growth is applauded and adaptation is required. We know that to be true for Pathfinder, as well. We know we will adjust and tweak as we go. But as we grow, our brand at its core will remain. Because no matter what may change outwardly — inwardly we will always be this Pathfinder.
So here we are, bringing you something new and fun from the same trusted and creative minds.