business strategy
Themes: Putting Some Fun Back in Marketing
How can we make marketing fun? Quick answer – themes. But we’ll get there shortly.
Let’s start big.
If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind.
Why wouldn’t we want to mimic our marketing strategies and offerings after a company that has paved the paths of innovation, creativity, and success?
Marketing vs. Advertising, the Difference and Why it Matters
Simply put: Content marketing is storytelling where your customer is the hero. Advertising is purely promotional, with your brand voice leading the way.
A Mobile Friendly Website is a User Friendly Website
Is your website mobile friendly? Can your site visitors – and potential customers – easily interact with your brand, shop your products, view your services, or get in touch with you while viewing your website on a mobile device?
Your Businesses Legal Structure – IT MATTERS!
When beginning a business, you must decide what form of business entity to establish. Do you know which business legal structure you fall under? Do you know the benefits and differences?
Your Website’s Privacy Policy – Why and What
Does your website have a privacy policy? This is now legally required on your website to disclose your practices on protecting users’ personal information. A Privacy Policy is probably one of the most important legal…
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