We’ve all heard, and most of us have said it… “Print is dead.” We live in a digital world. A world of LinkedIn and social media, of super powerful handheld devices and easy to use, fast applications that connect us all in a way we’ve never experienced before. So is the humble, physical business card still relevant? Does it have any use in this digital day and age? The answer, perhaps surprisingly, is yes. For a number of reasons.
Why do we need a Social Media Images Sizing Cheat Sheet?
Humans are visual creatures. To win at social media strategy, savvy content marketers need to create on-brand, scroll-stopping visuals that provide value. But… Each platform seems to have different preferred sizes for images and video content and they’re always changing.
One moment you have the perfect cover photo for your page. The next, it’s been resized, and looks all pixelated and wrong or just doesn’t fit in. We get that.
As designers, we are constantly creating and re-creating content for social media and always double checking or adjusting our sizing to stay up to date. So we decided to make it easier on ourselves – and you – by creating this handy cheat sheet.
For reference, read our last blog post THEMES: PUTTING SOME FUN BACK IN MARKETING.
We said it from the beginning…
No one brand is static – or at least it shouldn’t be. Growth is applauded and adaptation is required. We know that to be true for Pathfinder, as well. We know we will adjust and tweak as we go. But as we grow, our brand at its core will remain. Because no matter what may change outwardly — inwardly we will always be this Pathfinder.
So here we are, bringing you something new and fun from the same trusted and creative minds.
Simply put: Content marketing is storytelling where your customer is the hero. Advertising is purely promotional, with your brand voice leading the way.