marketing

Are business cards relevant in the digital age?

We’ve all heard, and most of us have said it… “Print is dead.” We live in a digital world. A world of LinkedIn and social media, of super powerful handheld devices and easy to use, fast applications that connect us all in a way we’ve never experienced before. So is the humble, physical business card still relevant? Does it have any use in this digital day and age? The answer, perhaps surprisingly, is yes. For a number of reasons.

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Internal Marketing: Having Your Team On-board With Your Marketing Plan

The graphics are updated, the slogan is set, you just launched the next seasonal marketing campaign for your business. You love it. Your manager loves it. Your customers are going to love it. But is your staff on board? Internal marketing – marketing to and for your employees – is easily the most overlooked form of marketing but one of the most beneficial.

Superglue For Your Brand

From creating a unified customer experience to building an environment employees want to work in, internal marketing is essential for bringing your team together. 

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Social Media Images Sizing Cheat Sheet, 2021

Why do we need a Social Media Images Sizing Cheat Sheet?

Humans are visual creatures. To win at social media strategy, savvy content marketers need to create on-brand, scroll-stopping visuals that provide value. But… Each platform seems to have different preferred sizes for images and video content and they’re always changing.

One moment you have the perfect cover photo for your page. The next, it’s been resized, and looks all pixelated and wrong or just doesn’t fit in. We get that.

As designers, we are constantly creating and re-creating content for social media and always double checking or adjusting our sizing to stay up to date. So we decided to make it easier on ourselves – and you – by creating this handy cheat sheet.

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#CampPathfinder21, Your Best Adventure Yet

For reference, read our last blog post THEMES: PUTTING SOME FUN BACK IN MARKETING.

We said it from the beginning…

No one brand is static – or at least it shouldn’t be. Growth is applauded and adaptation is required. We know that to be true for Pathfinder, as well. We know we will adjust and tweak as we go. But as we grow, our brand at its core will remain. Because no matter what may change outwardly — inwardly we will always be this Pathfinder.

So here we are, bringing you something new and fun from the same trusted and creative minds.

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Themes: Putting Some Fun Back in Marketing

How can we make marketing fun? Quick answer – themes. But we’ll get there shortly.

Let’s start big.

If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind.

Why wouldn’t we want to mimic our marketing strategies and offerings after a company that has paved the paths of innovation, creativity, and success?

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