marketing strategy Archives

Levels of a Sales S’more [Funnel]: Part 2, Building and Keeping Brand Loyalty

May 10th, 2021

First, start here: Levels of a Sales S’more [Funnel]: Part 1, The Sales Funnel

You’ve closed the sale, ready for s’more? S’more brand loyalty that is.

Closing the sale is not the end of this sales funnel. We need brand loyalty. We have to maintain a good and positive relationship with the client and give post-sale services as promised by your company based on its policies.

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Levels of a Sales S’more [Funnel]: Part 1, The Sales Funnel

May 10th, 2021

Branding, Strategy

A Little Sales S’more

Okay, it’s a sales funnel, but it looks pretty good as a s’more right?

What is a sale’s funnel?

A series of steps leading from an initial conversation with the prospect to converting them into a customer.

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#CampPathfinder21, Your Best Adventure Yet

April 15th, 2021

Pathfinder, Branding

For reference, read our last blog post THEMES: PUTTING SOME FUN BACK IN MARKETING.

We said it from the beginning…

No one brand is static – or at least it shouldn’t be. Growth is applauded and adaptation is required. We know that to be true for Pathfinder, as well. We know we will adjust and tweak as we go. But as we grow, our brand at its core will remain. Because no matter what may change outwardly — inwardly we will always be this Pathfinder.

So here we are, bringing you something new and fun from the same trusted and creative minds.

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Themes: Putting Some Fun Back in Marketing

April 8th, 2021

Strategy, Digital Marketing

How can we make marketing fun? Quick answer – themes. But we’ll get there shortly.

Let’s start big.

If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind.

Why wouldn’t we want to mimic our marketing strategies and offerings after a company that has paved the paths of innovation, creativity, and success?

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