Web Development
Whether you need a home for your nonprofit mission, or an e-commerce shop, we can help you reach your audience in a powerful and creative way. Your business has a story to tell, and your website should tell it.
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Digital Marketing
Pathfinder has marketing strategy and management experience with a wide range of businesses and organizations, including companies in the retail, product manufacturing, real estate, and services industries.
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Strategy and Analytics
Strategy is how you bring your story to life through planning, data application, efficient implementation, and financial alignment.
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QBO/Bookkeeping
Distinguished record of bookkeeping and financial advising experience within a wide range of businesses and organizations, including retail, product manufacturing, real estate, and services industries.
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Graphic Design & Animation
Through custom logos and branding packages, print marketing, social graphics and more, our skilled graphic designers are dedicated to turning the idea inside your head into a visually-stimulating reality.
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Videography & Photography
We believe in telling stories that inspire, embolden, and impassion through compelling photography, attractive videos, and clever animations.
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Marketing Trends That Will Define 2026
As we dive deeper into 2026, the marketing landscape is undergoing seismic shifts that demand fresh thinking, strategic reinvention, and a bold embrace of innovation. From AI-powered personalization to cultural connectivity and creative participation, the…
Year-End Storytelling: How Brands Can Close 2025 With Meaning, Not Just Discounts
December has long been synonymous with promotions. Endless sales emails, last-chance offers, and discount countdowns fill inboxes and feeds as brands race to close the year strong. But as 2025 comes to an end, audiences…
🌟 The Holiday Hustle: Real Christmas Season Challenges Small Businesses Face — and How to Actually Handle Them
Let’s be honest—the Christmas season is a wild ride for small businesses. There are many small business Christmas challenges. It’s exciting, profitable, chaotic, and occasionally fueled by caffeine and panic. At Pathfinder, we talk to small…
Skyrocket Your Black Friday Sales: Proven Tactics to Dominate the Biggest Shopping Weekend
Black Friday isn’t just another day on the retail calendar—it’s the moment when brands compete fiercely for attention, loyalty, and revenue. With shoppers actively hunting for deals and ready to buy, businesses that plan ahead can turn…
Marketing That Matters
The Small Business Administration suggests that all small businesses should allocate 8-10% of their revenues toward a marketing and advertising budget. Despite this suggestion, I’d be hard-pressed to find a handful of small businesses in…
5 Mistakes to Avoid When Starting Your Business
When starting your business, there are a million tasks to complete and not enough hours in the day. Due to the stress and rush to do everything yourself under a limited budget, it can be…
Creative Cash Flow for Struggling Businesses
Even in the midst of a healthy balance sheet, an influx of new clients, and dozens of sent invoices, poor cash flow can still kill. Entrepreneurs need creative cash flow strategies to help manage their…
COVID-19 Pivot: Guidance for Small Business Survival and Restructuring
A Guest Blog series featured at the Economic Alliance of Kankakee County. COVID-19 has taken the world by storm, impacting our daily lives, businesses and our future. For months to come,…
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