We already dove a little into who we are as a brand, but now we want to tell you a little more about why we chose our new brand… Our Brand…
Bringing three companies (Catalyst, LinkPoint Media, Ravenspring Creative) into one.
Think of your Style Guide as a quick reference to grab color codes and check on logo options, mainly used for printers or outside marketing and design partners. Think of your Brand Guide as the detailed story behind your voice and mission, mainly used by your marketing team or company leaders.
Pathfinder is all about strategic storytelling. But what exactly is strategic storytelling?