Behind the Brand, Part II
We already dove a little into who we are as a brand, but now we want to tell you a little more about why we chose our new brand… Our Brand…
Pathfinder, Behind the Brand
Bringing three companies (Catalyst, LinkPoint Media, Ravenspring Creative) into one.
Themes: Putting Some Fun Back in Marketing
How can we make marketing fun? Quick answer – themes. But we’ll get there shortly.
Let’s start big.
If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind.
Why wouldn’t we want to mimic our marketing strategies and offerings after a company that has paved the paths of innovation, creativity, and success?
Marketing vs. Advertising, the Difference and Why it Matters
Simply put: Content marketing is storytelling where your customer is the hero. Advertising is purely promotional, with your brand voice leading the way.
A Mobile Friendly Website is a User Friendly Website
Is your website mobile friendly? Can your site visitors – and potential customers – easily interact with your brand, shop your products, view your services, or get in touch with you while viewing your website on a mobile device?
Your Businesses Legal Structure – IT MATTERS!
When beginning a business, you must decide what form of business entity to establish. Do you know which business legal structure you fall under? Do you know the benefits and differences?
More Than A Symbol: The Logo Process
Do you know why your logo is so important? Your small business’s logo is a crucial part of your branding. It provides your small business with an identity and emulates your…
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