Resources

#CampPathfinder21, Your Best Adventure Yet

For reference, read our last blog post THEMES: PUTTING SOME FUN BACK IN MARKETING.

We said it from the beginning…

No one brand is static – or at least it shouldn’t be. Growth is applauded and adaptation is required. We know that to be true for Pathfinder, as well. We know we will adjust and tweak as we go. But as we grow, our brand at its core will remain. Because no matter what may change outwardly — inwardly we will always be this Pathfinder.

So here we are, bringing you something new and fun from the same trusted and creative minds.

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Supply List for Do-It-Yourself Video

Now more than ever, video is an important asset to incorporate into your marketing. BUT just any ‘ole video won’t do the trick. And while everyone may have a camera in their pocket, that’s only a small piece of the puzzle. Check out our supply list for do-it-yourself video!

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Levels of a Sales S’more [Funnel]: Part 2, Building and Keeping Brand Loyalty

First, start here: Levels of a Sales S’more [Funnel]: Part 1, The Sales Funnel

You’ve closed the sale, ready for s’more? S’more brand loyalty that is.

Closing the sale is not the end of this sales funnel. We need brand loyalty. We have to maintain a good and positive relationship with the client and give post-sale services as promised by your company based on its policies.

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Social Media Images Sizing Cheat Sheet, 2021

Why do we need a Social Media Images Sizing Cheat Sheet?

Humans are visual creatures. To win at social media strategy, savvy content marketers need to create on-brand, scroll-stopping visuals that provide value. But… Each platform seems to have different preferred sizes for images and video content and they’re always changing.

One moment you have the perfect cover photo for your page. The next, it’s been resized, and looks all pixelated and wrong or just doesn’t fit in. We get that.

As designers, we are constantly creating and re-creating content for social media and always double checking or adjusting our sizing to stay up to date. So we decided to make it easier on ourselves – and you – by creating this handy cheat sheet.

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