Behind the Brand, Part II
We already dove a little into who we are as a brand, but now we want to tell you a little more about why we chose our new brand… Our Brand…
Pathfinder, Behind the Brand
Bringing three companies (Catalyst, LinkPoint Media, Ravenspring Creative) into one.
Purpose of a Style Guide & Brand Guide for Your Business
Think of your Style Guide as a quick reference to grab color codes and check on logo options, mainly used for printers or outside marketing and design partners. Think of your Brand Guide as the detailed story behind your voice and mission, mainly used by your marketing team or company leaders.
What is Strategic Storytelling?
Pathfinder is all about strategic storytelling. But what exactly is strategic storytelling?
Marketing That Matters
The Small Business Administration suggests that all small businesses should allocate 8-10% of their revenues toward a marketing and advertising budget. Despite this suggestion, I’d be hard-pressed to find a handful of small businesses in…
© Pathfinder. All Rights Reserved. Website Designed and Developed by