Simply put: Content marketing is storytelling where your customer is the hero. Advertising is purely promotional, with your brand voice leading the way.
Is your website mobile friendly? Can your site visitors – and potential customers – easily interact with your brand, shop your products, view your services, or get in touch with you while viewing your website on a mobile device?
When beginning a business, you must decide what form of business entity to establish. Do you know which business legal structure you fall under? Do you know the benefits and differences?
Think of your Style Guide as a quick reference to grab color codes and check on logo options, mainly used for printers or outside marketing and design partners. Think of your Brand Guide as the detailed story behind your voice and mission, mainly used by your marketing team or company leaders.