Web Development
Whether you need a home for your nonprofit mission, or an e-commerce shop, we can help you reach your audience in a powerful and creative way. Your business has a story to tell, and your website should tell it.
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Digital Marketing
Pathfinder has marketing strategy and management experience with a wide range of businesses and organizations, including companies in the retail, product manufacturing, real estate, and services industries.
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Strategy and Analytics
Strategy is how you bring your story to life through planning, data application, efficient implementation, and financial alignment.
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QBO/Bookkeeping
Distinguished record of bookkeeping and financial advising experience within a wide range of businesses and organizations, including retail, product manufacturing, real estate, and services industries.
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Graphic Design & Animation
Through custom logos and branding packages, print marketing, social graphics and more, our skilled graphic designers are dedicated to turning the idea inside your head into a visually-stimulating reality.
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Videography & Photography
We believe in telling stories that inspire, embolden, and impassion through compelling photography, attractive videos, and clever animations.
Learn More3 Ways to Post on Instagram from a PC or Mac
Tired of posting on Instagram from your phone? Wondering how to post on Instagram from your PC or Mac instead? We shared previously how Instagram released desktop posting, giving users yet…
Why Storytelling Is A Skill That Every Entrepreneur Should Practice
Storytelling, a skill for every entrepreneur. In a world full of loud, sometimes aggressive marketing, storytelling may be the one device that captures people’s attention for more than…
The Importance of Knowing Your Company’s Target Audience
Do you know your target audience? We’ve all heard the phrase, “Know your audience.” Maybe in a high school or college speech class, but did we ask ourselves how that applies to our own…
Ready Finder One, Theme Intro
A New Marketing Theme… We like to have a little fun around here. We truly believe in breaking traditional marketing habits and creating something new. We also really like video games… We shared this…
How (and Why) to Create an Instagram Business Account – and Connecting to Facebook
While you can promote your business on Instagram without a business account, there are several key reasons to make the switch to an Instagram Business Account. Instagram business accounts get in depth statistics on post…
Are business cards relevant in the digital age?
We’ve all heard, and most of us have said it… “Print is dead.” We live in a digital world. A world of LinkedIn and social media, of super powerful handheld devices and easy to use, fast applications that connect us all in a way we’ve never experienced before. So is the humble, physical business card still relevant? Does it have any use in this digital day and age? The answer, perhaps surprisingly, is yes. For a number of reasons.
Internal Marketing: Having Your Team On-board With Your Marketing Plan
The graphics are updated, the slogan is set, you just launched the next seasonal marketing campaign for your business. You love it. Your manager loves it. Your customers are going to love it. But is your staff on board? Internal marketing – marketing to and for your employees – is easily the most overlooked form of marketing but one of the most beneficial.
Superglue For Your Brand
From creating a unified customer experience to building an environment employees want to work in, internal marketing is essential for bringing your team together.
Supply List for Do-It-Yourself Video
Now more than ever, video is an important asset to incorporate into your marketing. BUT just any ‘ole video won’t do the trick. And while everyone may have a camera in their pocket, that’s only a small piece of the puzzle. Check out our supply list for do-it-yourself video!
Levels of a Sales S’more [Funnel]: Part 2, Building and Keeping Brand Loyalty
First, start here: Levels of a Sales S’more [Funnel]: Part 1, The Sales Funnel
You’ve closed the sale, ready for s’more? S’more brand loyalty that is.
Closing the sale is not the end of this sales funnel. We need brand loyalty. We have to maintain a good and positive relationship with the client and give post-sale services as promised by your company based on its policies.
Levels of a Sales S’more [Funnel]: Part 1, The Sales Funnel
A Little Sales S’more
Okay, it’s a sales funnel, but it looks pretty good as a s’more right?
What is a sale’s funnel?
A series of steps leading from an initial conversation with the prospect to converting them into a customer.
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