Boosting your presence on social media can help, BUT… Build your brand where it matters most. What are the best social media platforms for your business? It’s important to remember the basics of…
The digital age is in full swing. As media and technology continue to advance, companies are beginning to embrace all that digital media has to offer in the industry. Which is why creative video content…
It can be almost guaranteed that subscribers love to receive at least one form of interactive news in their inbox. It adds a little spice to their day when they open up their inbox…
Pathfinder has a distinguished record of bookkeeping and financial advising experience, and has developed expertise within a wide range of businesses and organizations, including companies in the retail, product manufacturing, real estate, and services industries.
Marketing Collateral It matters how you present and represent your brand, correct? Yes. And it’s also important to use different types of marketing collateral to promote your brand. But, first… What exactly is…
Data Analytics and Marketing Strategies for Success The future of marketing is changing and advancing allowing businesses to target their customers with great precision. Want to guarantee your business is successful in its marketing…
Marketing Quotes That Will Get You Inspired Marketing plays a fundamental role for businesses today. Marketing serves to capture the attention of prospective customers, help educate these perspectives about your product or service, and…
One of our biggest changes this year was the opening of our new office space in Downtown Kankakee! Which called for a Ribbon Cutting! Words are not enough to express our…
Video is a great way to improve your company’s visibility and tell your story. But a good video is only half the story. Audio is a very important aspect of video production process and not…
Your Target Audience Marketing plays an increasingly important role in connecting with customers. Obviously, if you’re going to spend the time and money on marketing, you’re going to want to see results. The best…