Web Development
Whether you need a home for your nonprofit mission, or an e-commerce shop, we can help you reach your audience in a powerful and creative way. Your business has a story to tell, and your website should tell it.
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Digital Marketing
Pathfinder has marketing strategy and management experience with a wide range of businesses and organizations, including companies in the retail, product manufacturing, real estate, and services industries.
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Strategy and Analytics
Strategy is how you bring your story to life through planning, data application, efficient implementation, and financial alignment.
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QBO/Bookkeeping
Distinguished record of bookkeeping and financial advising experience within a wide range of businesses and organizations, including retail, product manufacturing, real estate, and services industries.
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Graphic Design & Animation
Through custom logos and branding packages, print marketing, social graphics and more, our skilled graphic designers are dedicated to turning the idea inside your head into a visually-stimulating reality.
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Videography & Photography
We believe in telling stories that inspire, embolden, and impassion through compelling photography, attractive videos, and clever animations.
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Are SEO Best Practices Neglected in Your Social Media Marketing?
SEO isn’t just for your website! Similar to how you’re focused on SEO when writing content for your blog, such as landing pages and other web content. It would help if you did the…
The Current Status of Hashtags – How and Why to Use Them
# # # At this point in time, there is a good chance that you know what a hashtag is. Whether you’ve heard the jokes on late night talk shows about millennials using them,…
Social Media Holidays for Your 2022 Content Calendar
🍕 Celebrate on social media 🎉 Do you celebrate Bring Your Pet to Work Day, Pizza Day, or Star Wars Day? These social media “holidays” are a fun way to connect with new and…
Digital Marketing Shifts and Trends To Adopt in 2022
As always, digital marketing is continuing to change. In order to stay on top of the game, make sure you are adopting these marketing trends into your new marketing plans. There’s no secret here, the…
3 Ways to Post on Instagram from a PC or Mac
Tired of posting on Instagram from your phone? Wondering how to post on Instagram from your PC or Mac instead? We shared previously how Instagram released desktop posting, giving users yet…
How (and Why) to Create an Instagram Business Account – and Connecting to Facebook
While you can promote your business on Instagram without a business account, there are several key reasons to make the switch to an Instagram Business Account. Instagram business accounts get in depth statistics on post…
Social Media Images Sizing Cheat Sheet, 2022
Why do we need a Social Media Images Sizing Cheat Sheet?
Humans are visual creatures. To win at social media strategy, savvy content marketers need to create on-brand, scroll-stopping visuals that provide value. But… Each platform seems to have different preferred sizes for images and video content and they’re always changing.
One moment you have the perfect cover photo for your page. The next, it’s been resized, and looks all pixelated and wrong or just doesn’t fit in. We get that.
As designers, we are constantly creating and re-creating content for social media and always double checking or adjusting our sizing to stay up to date. So we decided to make it easier on ourselves – and you – by creating this handy cheat sheet.
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