The continued importance of photography and video in marketing. Picture this: A cool summer breeze carries hints of rhythms through the night air. The street lights are on and people are gathered listening…
As always, digital marketing is continuing to change. In order to stay on top of the game, make sure you are adopting these marketing trends into your new marketing plans. There’s no secret here, the…
Question: Who doesn’t love a sweet message or tear-jerking testimony?! I sure do. Nothing is more convincing and authentic than someone’s personal testimony, especially if it’s one of your customers. Hearing success stories from your customers…
Storytelling, a skill for every entrepreneur. In a world full of loud, sometimes aggressive marketing, storytelling may be the one device that captures people’s attention for more than…
A New Marketing Theme… We like to have a little fun around here. We truly believe in breaking traditional marketing habits and creating something new. We also really like video games… We shared this…
The graphics are updated, the slogan is set, you just launched the next seasonal marketing campaign for your business. You love it. Your manager loves it. Your customers are going to love it. But is your staff on board? Internal marketing – marketing to and for your employees – is easily the most overlooked form of marketing but one of the most beneficial.
Superglue For Your Brand
From creating a unified customer experience to building an environment employees want to work in, internal marketing is essential for bringing your team together.
For reference, read our last blog post THEMES: PUTTING SOME FUN BACK IN MARKETING.
We said it from the beginning…
No one brand is static – or at least it shouldn’t be. Growth is applauded and adaptation is required. We know that to be true for Pathfinder, as well. We know we will adjust and tweak as we go. But as we grow, our brand at its core will remain. Because no matter what may change outwardly — inwardly we will always be this Pathfinder.
So here we are, bringing you something new and fun from the same trusted and creative minds.