Branding is a powerful solution for small businesses looking to find a competitive edge in today’s marketplace. A strong brand can help a small business establish their identity, build credibility, and differentiate itself from competitors.
In today’s digital age, creating a strong brand identity is crucial. With so many businesses competing for customers’ attention, it is important to differentiate your brand. One way to stand out…
A logo is an important part of developing your business brand, but it’s not the only branding element you should concern yourself with.
Table of Contents Marketing CollateralWhat exactly is marketing collateral?Types of marketing collateralWhat’s Next?Marketing Collateral It matters how you present and represent your brand, correct? Yes. And it’s also important…
Table of Contents Your Target AudienceThe Benefit of Identifying Your Target AudienceWhat Should You Know?How to Identify Your Target AudienceYour Target Audience Marketing plays an increasingly important role in…
Have you ever been so intrigued by the graphics you’ve seen in an advertisement while scrolling on Instagram that you end up checking out their entire page? Or have you ever clicked on a YouTube…
Table of Contents Storytelling, a skill for every entrepreneur. How?Familiar and powerful storytelling examplesWhat is a good story?Make it happen.Need a little help?Storytelling, a skill for every…
Table of Contents A New Marketing Theme…And we’re here to do it again. Let us introduce…So back to themes (which we are ensuring will catch a lot of attention).Character…
We’ve all heard, and most of us have said it… “Print is dead.” We live in a digital world. A world of LinkedIn and social media, of super powerful handheld devices and easy to use, fast applications that connect us all in a way we’ve never experienced before. So is the humble, physical business card still relevant? Does it have any use in this digital day and age? The answer, perhaps surprisingly, is yes. For a number of reasons.
The graphics are updated, the slogan is set, you just launched the next seasonal marketing campaign for your business. You love it. Your manager loves it. Your customers are going to love it. But is your staff on board? Internal marketing – marketing to and for your employees – is easily the most overlooked form of marketing but one of the most beneficial.
Superglue For Your Brand
From creating a unified customer experience to building an environment employees want to work in, internal marketing is essential for bringing your team together.