Why Your Company Needs Unique Graphics, and How We Can Help
Have you ever been so intrigued by the graphics you’ve seen in an advertisement while scrolling on Instagram that you end up checking out their entire page? Or have you ever clicked on a YouTube video and ended up purchasing a product advertised in it just because the thumbnail graphics caught your eye?
Behold: The importance of unique graphics for your business!
Here are a few reasons why your company needs appealing and unique graphics.
With the shift to digital, your graphics are often times the first impression to your business.
If your company is using graphics that don’t look professional or that aren’t eye catching, it is going to be difficult to attract new customers. With such a loud and busy digital world, the goal is to “stop the scroll.” Meaning, your graphics need to quite literally stop a person in their scrolling tracks. This includes social media graphics, imagery that you use for your profile picture, advertisements, printed design, web design, and everything in between.
Every thing you share should tell a story, and you want that story to be professional and unique in order to drive traffic to your accounts and ultimately to your business.
Graphic designers are great at creating a theme for your company’s graphics. At Pathfinder we even create a style and brand guide for your business. Your brand identity includes color schemes, certain shapes or designs, font families, and the overall look and “vibe” of your graphics. Consistency is important in this area because it helps your audience immediately recognize your posts. Your theme becomes your “thing” and customers begin to look forward to your posts.
Brand recognition is super important when it comes to marketing, and good-looking, professional graphics are vital to reach this level. The quality of your graphics will ultimately determine if your customers recognize your posts and “stop the scroll.”
A graphic designers’ goal is to create amazing and unique graphics for your company that will catch the eye of new customers and help drive traffic into your business. Increased traffic will ultimately result in increased sales and profits for your company. Spending money and time working with a graphic designer is an important investment that will help your business reach the next level that will pay off in the grand scheme of things.
Graphics can also help your company convey its message. Graphic designers may ask you questions about your company’s vision, purpose, and values in order to tie those into logos and graphics that are created for your business. Colors, shapes, and designs can be used to tell your company’s story, or allow the customers to understand what products or services you offer. Graphics can also evoke emotions in potential customers and make them more likely to view more of your content or check out your store.
Where We Come In
At Pathfinder, we specialize in graphic design and creating a unique brand identity and story for your company with each piece. Plus, we like to have a lot of fun in our designs! Our marketing and design meetings are often centered around brainstorming and dreaming up big ideas for all of our clients. We work hard to create out-of-the-box, play on word, and visually appealing graphics. With research, full scope thought and content, and use in mind, we never skip a beat.
Through custom logos and branding packages, print marketing, social graphics and more, our skilled graphic designers are dedicated to turning the idea inside your head into a visually-stimulating reality. Our designers will work alongside you throughout the entire process. From brainstorming to drafts to final design, we are bringing your story, your mission, your vision to life. Read more about what we do and our past experience here, and contact us today to get started on this journey.