Question: Who doesn’t love a sweet message or tear-jerking testimony?! I sure do. Nothing is more convincing and authentic than someone’s personal testimony, especially if it’s one of your customers. Hearing success stories from your customers can easily promote a trusting environment and make potential customers feel like they will be satisfied and taken care of if they buy from you. It is SO important to include testimonials on your company website, and here are a few more reasons why!

The number one reason you should include testimonials on your company website is because they help you build trust with your customers and potential customers. A testimonial section on your website is proof that you care about what your customers have to say and how their experience with your company was. It shows that you went out of your way to connect with and check in on customers after they worked with you. Testimonials also serve as positive reviews. So, the more you have, the more potential customers will see that you are a highly rated and trusted business.

Firsthand testimonials from satisfied customers can also act as referrals. Be honest:  Are you more inclined to buy from a company if their sales rep talks to you about how good their products and services are, or if a satisfied friend or existing customer tells you about it? I think it would be safe to say that most of us would choose the latter! Testimonials allow your satisfied customers to do the talking and referring for you. Your existing customers will be able to help you network and make sales, and reduce the chance of your salespeople coming off too strong or “salesy.” Testimonials are a simple way to convince your website visitors that they will be able to rely on your company. 

Testimonials also serve as a way that you can further inform the public about your company’s products and services. Testimonials can include satisfied customers’ favorite product or service, an explanation of it, and how it has benefited their life. Great testimonials will show a customer explaining what their particular need was, and how your business’s products and services helped fulfill and solve that need. Potential customers will be able to hear the benefits of working with your company through the firsthand experiences of your existing customers. 

The basics for a testimonial are your customer’s full name, a photo or two, and any organizations they belong to. Testimonials can be written or spoken through an audio clip or a video. Once you reach out to customers and collect them, you can display them in a section on your website. Highlighting the best parts of each testimonial is key and can be done by bolding or coloring words and phrases. This will be vital for potential customers who like to skim over content to catch the most important parts. 

Testimonials are quite literally one of the most beneficial free marketing tools that is easily available to you and your customers. Click here to read more about why they are so important to include on your website!

Bonus points: VIDEO testimonials.

If you need assistance gathering, organizing, editing, and posting your testimonials, or would like to work with a professional who can help you through the entire process, we would be happy to help you take your business to the next level of marketing!