Web Development
Whether you need a home for your nonprofit mission, or an e-commerce shop, we can help you reach your audience in a powerful and creative way. Your business has a story to tell, and your website should tell it.
Learn More
Digital Marketing
Pathfinder has marketing strategy and management experience with a wide range of businesses and organizations, including companies in the retail, product manufacturing, real estate, and services industries.
Learn More
Strategy and Analytics
Strategy is how you bring your story to life through planning, data application, efficient implementation, and financial alignment.
Learn More
QBO/Bookkeeping
Distinguished record of bookkeeping and financial advising experience within a wide range of businesses and organizations, including retail, product manufacturing, real estate, and services industries.
Learn More
Graphic Design & Animation
Through custom logos and branding packages, print marketing, social graphics and more, our skilled graphic designers are dedicated to turning the idea inside your head into a visually-stimulating reality.
Learn More
Videography & Photography
We believe in telling stories that inspire, embolden, and impassion through compelling photography, attractive videos, and clever animations.
Learn MoreSocial Media Images Sizing Cheat Sheet, 2022
Why do we need a Social Media Images Sizing Cheat Sheet?
Humans are visual creatures. To win at social media strategy, savvy content marketers need to create on-brand, scroll-stopping visuals that provide value. But… Each platform seems to have different preferred sizes for images and video content and they’re always changing.
One moment you have the perfect cover photo for your page. The next, it’s been resized, and looks all pixelated and wrong or just doesn’t fit in. We get that.
As designers, we are constantly creating and re-creating content for social media and always double checking or adjusting our sizing to stay up to date. So we decided to make it easier on ourselves – and you – by creating this handy cheat sheet.
#CampPathfinder21, Your Best Adventure Yet
For reference, read our last blog post THEMES: PUTTING SOME FUN BACK IN MARKETING.
We said it from the beginning…
No one brand is static – or at least it shouldn’t be. Growth is applauded and adaptation is required. We know that to be true for Pathfinder, as well. We know we will adjust and tweak as we go. But as we grow, our brand at its core will remain. Because no matter what may change outwardly — inwardly we will always be this Pathfinder.
So here we are, bringing you something new and fun from the same trusted and creative minds.
Themes: Putting Some Fun Back in Marketing
How can we make marketing fun? Quick answer – themes. But we’ll get there shortly.
Let’s start big.
If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind.
Why wouldn’t we want to mimic our marketing strategies and offerings after a company that has paved the paths of innovation, creativity, and success?
Marketing vs. Advertising, the Difference and Why it Matters
Simply put: Content marketing is storytelling where your customer is the hero. Advertising is purely promotional, with your brand voice leading the way.
A Mobile Friendly Website is a User Friendly Website
Is your website mobile friendly? Can your site visitors – and potential customers – easily interact with your brand, shop your products, view your services, or get in touch with you while viewing your website on a mobile device?
Your Businesses Legal Structure – IT MATTERS!
When beginning a business, you must decide what form of business entity to establish. Do you know which business legal structure you fall under? Do you know the benefits and differences?
Your Website’s Privacy Policy – Why and What
Does your website have a privacy policy? This is now legally required on your website to disclose your practices on protecting users’ personal information. A Privacy Policy is probably one of the most important legal…
Purpose of a Style Guide & Brand Guide for Your Business
Think of your Style Guide as a quick reference to grab color codes and check on logo options, mainly used for printers or outside marketing and design partners. Think of your Brand Guide as the detailed story behind your voice and mission, mainly used by your marketing team or company leaders.
Behind the Brand, Part II
We already dove a little into who we are as a brand, but now we want to tell you a little more about why we chose our new brand… Our…
© Pathfinder. All Rights Reserved. Website Designed and Developed by 