Web Development
Whether you need a home for your nonprofit mission, or an e-commerce shop, we can help you reach your audience in a powerful and creative way. Your business has a story to tell, and your website should tell it.
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Digital Marketing
Pathfinder has marketing strategy and management experience with a wide range of businesses and organizations, including companies in the retail, product manufacturing, real estate, and services industries.
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Strategy and Analytics
Strategy is how you bring your story to life through planning, data application, efficient implementation, and financial alignment.
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QBO/Bookkeeping
Distinguished record of bookkeeping and financial advising experience within a wide range of businesses and organizations, including retail, product manufacturing, real estate, and services industries.
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Graphic Design & Animation
Through custom logos and branding packages, print marketing, social graphics and more, our skilled graphic designers are dedicated to turning the idea inside your head into a visually-stimulating reality.
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Videography & Photography
We believe in telling stories that inspire, embolden, and impassion through compelling photography, attractive videos, and clever animations.
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Data Analytics and Marketing Strategies for Success
Data Analytics and Marketing Strategies for Success The future of marketing is changing and advancing allowing businesses to target their customers with great precision. Want to guarantee your business is successful in its marketing…
How to Identify Your Target Audience – And Why They’re Important
Your Target Audience Marketing plays an increasingly important role in connecting with customers. Obviously, if you’re going to spend the time and money on marketing, you’re going to want to see results. The best…
The Current Status of Hashtags – How and Why to Use Them
# # # At this point in time, there is a good chance that you know what a hashtag is. Whether you’ve heard the jokes on late night talk shows about millennials using them,…
Are business cards relevant in the digital age?
We’ve all heard, and most of us have said it… “Print is dead.” We live in a digital world. A world of LinkedIn and social media, of super powerful handheld devices and easy to use, fast applications that connect us all in a way we’ve never experienced before. So is the humble, physical business card still relevant? Does it have any use in this digital day and age? The answer, perhaps surprisingly, is yes. For a number of reasons.
Internal Marketing: Having Your Team On-board With Your Marketing Plan
The graphics are updated, the slogan is set, you just launched the next seasonal marketing campaign for your business. You love it. Your manager loves it. Your customers are going to love it. But is your staff on board? Internal marketing – marketing to and for your employees – is easily the most overlooked form of marketing but one of the most beneficial.
Superglue For Your Brand
From creating a unified customer experience to building an environment employees want to work in, internal marketing is essential for bringing your team together.
Levels of a Sales S’more [Funnel]: Part 2, Building and Keeping Brand Loyalty
First, start here: Levels of a Sales S’more [Funnel]: Part 1, The Sales Funnel
You’ve closed the sale, ready for s’more? S’more brand loyalty that is.
Closing the sale is not the end of this sales funnel. We need brand loyalty. We have to maintain a good and positive relationship with the client and give post-sale services as promised by your company based on its policies.
Levels of a Sales S’more [Funnel]: Part 1, The Sales Funnel
A Little Sales S’more
Okay, it’s a sales funnel, but it looks pretty good as a s’more right?
What is a sale’s funnel?
A series of steps leading from an initial conversation with the prospect to converting them into a customer.
#CampPathfinder21, Your Best Adventure Yet
For reference, read our last blog post THEMES: PUTTING SOME FUN BACK IN MARKETING.
We said it from the beginning…
No one brand is static – or at least it shouldn’t be. Growth is applauded and adaptation is required. We know that to be true for Pathfinder, as well. We know we will adjust and tweak as we go. But as we grow, our brand at its core will remain. Because no matter what may change outwardly — inwardly we will always be this Pathfinder.
So here we are, bringing you something new and fun from the same trusted and creative minds.
Themes: Putting Some Fun Back in Marketing
How can we make marketing fun? Quick answer – themes. But we’ll get there shortly.
Let’s start big.
If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind.
Why wouldn’t we want to mimic our marketing strategies and offerings after a company that has paved the paths of innovation, creativity, and success?
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