marketing strategy

Web Development

Whether you need a home for your nonprofit mission, or an e-commerce shop, we can help you reach your audience in a powerful and creative way. Your business has a story to tell, and your website should tell it.

Learn More

Digital Marketing

Pathfinder has marketing strategy and management experience with a wide range of businesses and organizations, including companies in the retail, product manufacturing, real estate, and services industries.

Learn More

Strategy and Analytics

Strategy is how you bring your story to life through planning, data application, efficient implementation, and financial alignment.

Learn More

QBO/Bookkeeping

Distinguished record of bookkeeping and financial advising experience within a wide range of businesses and organizations, including retail, product manufacturing, real estate, and services industries.

Learn More

Graphic Design & Animation

Through custom logos and branding packages, print marketing, social graphics and more, our skilled graphic designers are dedicated to turning the idea inside your head into a visually-stimulating reality.

Learn More

Videography & Photography

We believe in telling stories that inspire, embolden, and impassion through compelling photography, attractive videos, and clever animations.

Learn More

Are business cards relevant in the digital age?

We’ve all heard, and most of us have said it… “Print is dead.” We live in a digital world. A world of LinkedIn and social media, of super powerful handheld devices and easy to use, fast applications that connect us all in a way we’ve never experienced before. So is the humble, physical business card still relevant? Does it have any use in this digital day and age? The answer, perhaps surprisingly, is yes. For a number of reasons.

View Post

Internal Marketing: Having Your Team On-board With Your Marketing Plan

The graphics are updated, the slogan is set, you just launched the next seasonal marketing campaign for your business. You love it. Your manager loves it. Your customers are going to love it. But is your staff on board? Internal marketing – marketing to and for your employees – is easily the most overlooked form of marketing but one of the most beneficial.

Superglue For Your Brand

From creating a unified customer experience to building an environment employees want to work in, internal marketing is essential for bringing your team together. 

View Post

Levels of a Sales S’more [Funnel]: Part 2, Building and Keeping Brand Loyalty

First, start here: Levels of a Sales S’more [Funnel]: Part 1, The Sales Funnel

You’ve closed the sale, ready for s’more? S’more brand loyalty that is.

Closing the sale is not the end of this sales funnel. We need brand loyalty. We have to maintain a good and positive relationship with the client and give post-sale services as promised by your company based on its policies.

View Post

#CampPathfinder21, Your Best Adventure Yet

For reference, read our last blog post THEMES: PUTTING SOME FUN BACK IN MARKETING.

We said it from the beginning…

No one brand is static – or at least it shouldn’t be. Growth is applauded and adaptation is required. We know that to be true for Pathfinder, as well. We know we will adjust and tweak as we go. But as we grow, our brand at its core will remain. Because no matter what may change outwardly — inwardly we will always be this Pathfinder.

So here we are, bringing you something new and fun from the same trusted and creative minds.

View Post