Calumet Memorial Park District Logo Design

Web Development

Whether you need a home for your nonprofit mission, or an e-commerce shop, we can help you reach your audience in a powerful and creative way. Your business has a story to tell, and your website should tell it.

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Digital Marketing

Pathfinder has marketing strategy and management experience with a wide range of businesses and organizations, including companies in the retail, product manufacturing, real estate, and services industries.

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Strategy and Analytics

Strategy is how you bring your story to life through planning, data application, efficient implementation, and financial alignment.

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Distinguished record of bookkeeping and financial advising experience within a wide range of businesses and organizations, including retail, product manufacturing, real estate, and services industries.

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Graphic Design & Animation

Through custom logos and branding packages, print marketing, social graphics and more, our skilled graphic designers are dedicated to turning the idea inside your head into a visually-stimulating reality.

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Videography & Photography

We believe in telling stories that inspire, embolden, and impassion through compelling photography, attractive videos, and clever animations.

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Calumet Memorial Park District, located in Calumet City, Illinois, was established for the purpose of providing programs and facilities that are of a quality that will enhance an individual’s physical and emotional health, cultural and intellectual development and fulfill a social need.

CMPD was in need of a new logo design that could surround a new brand for the organization. The new brand needed to bring a bright energy and emulate the park district’s mission and vision. Focused on fun and families, the new logo design is colorful and playful and showcases different pieces of the park district.

Pathfinder has also redesigned the CMPD website and created their Summer Catalog.

Table of Contents

New Logo Design

Style Guide

With every new logo design, Pathfinder also creates a Style Guide that showcases the brand at a glance – colors, logo variations, fonts, and imagery style.

Beyond the Style Guide, we also create a full, in-depth Brand Guide that tells the full story of the brand and every piece of detail needed to properly represent the brand (internally and externally).