Calumet Memorial Park District, located in Calumet City, Illinois, was established for the purpose of providing programs and facilities that are of a quality that will enhance an individual’s physical and emotional health, cultural and intellectual development and fulfill a social need.

CMPD was in need of a new logo design that could surround a new brand for the organization. The new brand needed to bring a bright energy and emulate the park district’s mission and vision. Focused on fun and families, the new logo design is colorful and playful and showcases different pieces of the park district.

Pathfinder has also redesigned the CMPD website and created their Summer Catalog.

With every new logo design, Pathfinder also creates a Style Guide that showcases the brand at a glance – colors, logo variations, fonts, and imagery style.

Beyond the Style Guide, we also create a full, in-depth Brand Guide that tells the full story of the brand and every piece of detail needed to properly represent the brand (internally and externally).