Welcome back to another episode of our show that previously had no name but now has one! We’re here to bring you some social media tips to up-level your marketing!

Mindful Marketing Musings (& other business stuff) is here to bring you tips and tricks that you didn’t know you needed. We’ll help guide you through those often ignored topics but almost always necessary actions.

A picture is worth a thousand words. Keep your text minimal and use more visuals that capture people’s attention. If you have an image that summarizes 200 words, use it.

It’s always best to use images to avoid using text at all. But we know that is not always feasible or even best (i.e. testimonials, data, educational). Just remember that images with less than 20% text perform the best.

That makes the difference between a post and graphics. Even when you use texts, be creative, so they don’t look dull and scroll-past-able.

Every graphic design tool offers a font style, size, and color for text. Some even have the option to create artistic or animated texts. BUT BUT BUT keep your brand and audience in mind here. Flashy is not always eye-catching.

Think of how you can blend things to make your texts stand out and complement the images on the design you use for social media promotion.

PS, no QR codes on social graphics.

When writing content, break up your lines. Where there is a natural pause when reading or where there is a clear transition from a header/catch to the context, jump lines.

This is for ease of reading. It’s easier on the eyes when reading to not feel overwhelmed with scrunched sentences.

Sometimes there is a larger paragraph when needed, but keep that block in the middle to not be the first thing seen when scrolling.

PS, use emojis in natural and relevant places; do not overload your content with them.

Liking and commenting as yourself on business page content is one of the simplest and most effective tools you have to help drive post views.

As much as you can try to create content others would want to share, that is out of your hands. Like the joke some find hilarious and has others wondering why what you think is ‘shareable’ Facebook may not. The single best way to make something ‘shareable’, something others really want to see… is creating interaction AFTER the post is published. 

That is the goal behind liking your own posts! It’s about ‘getting the ball rolling’ or giving that extra ‘kick’ to keep the engagement going (at which point you responding to comments comes in to play).

PS, It is important to note that this only works if you like the posts as yourself, not as your page. Read that one again, please.

If a picture is worth 1000 words, the Instagram carousel is worth ten times more. 

What Are They

Instagram carousel posts as we know them today have been around since 2017. But it wasn’t until a couple of years back that they started to play a significant role in promoting businesses.

An Instagram carousel is a post with up to ten multiple images or videos that the user can view consecutively by swiping left.

According to a study by Social Insider, Instagram carousel posts have 5.13% higher engagement than single-image or single-video posts.

Visually Tell a Story and Explain Complex Ideas

Instead of brainstorming how to present everything in one image, you can use up to ten slides to tell your audience a story, teasing them on to swipe to the next one.

Double Exposure

Single posts appear once in the feed of each of your followers. This means you have only one opportunity to capture their attention! Carousel posts, on the other hand, show up twice.

If a user scrolls past the carousel with the first image, Instagram will show them the same post but a different slide for the second time! Simple math tells us that your chances of connecting with your audience have doubled.

Carousel Ideas

1. Educational posts
2. Blog promotion
3. Case studies and results
4. Marketing portfolio
5. Lists
6. Storytelling
7. Hacks and tricks
8. Product promotion
9. Before and after reveal
10. Behind the scenes
11. Quizzes

We hope these social media tips are both helpful and attainable for you to implement in your marketing plan!

Remember to follow along on Instagram to see our super fun, super educational, super produced Mindful Marketing Musings videos.

As always, Pathfinder is here to help take any weight off your shoulders! You don’t have to do it all. If possible, find the places where you can offload and keep your focus on your expertise.