Hiring a dedicated social media manager is an essential part of your brand’s digital marketing strategy. Today’s social media landscape is ever changing – and you don’t get lost in the mix.

A social media manager is an individual who manages the social media accounts of a company. They are responsible for creating social media strategy, posting content, managing the brand’s image on social media, responding to comments or complaints, and more.

Their job is to maintain a company’s social media presence and ensure that they post content that aligns with the business’s goals.

Whether you are hiring an internal social media manager or using an agency, a social media manager will ensure that your business is staying on top of the digital marketing game. With dedicated attention and specialized skills, they contribute significantly to your business’s overall success in the digital landscape.

An intern or low-level employee who posts content at random on behalf of your brand will produce a poorer outcome than someone who is 100% committed to your brand’s strategy and goals. You’re far better off hiring a social media manager to help manage, maintain, and execute social media campaigns and provide a better return on your spend and investment.

Managing social media accounts requires time, effort, and expertise. As your business grows, you’ll have less time to dedicate to social media tasks while juggling other responsibilities. A social media manager can focus solely on creating and executing an effective social media strategy, ensuring your online presence remains active and engaging.

Beyond just time and expertise, here are 6 reasons why you should hire a social media manager:

There’s no hiding that social media platforms are always throwing us a curveball. A social media manager can keep track of any algorithm changes and new trends within the platform, but also adapt your strategy and the content based on the latest updates.

A social media manager can take in what changes are either happening now or soon to take place and put your business in place for success. In addition, a social media manager can provide an open-minded and purposeful approach to which social media platforms and techniques to use based on your business and goals.

A social media manager brings expertise in developing a well-defined social media strategy tailored to your growing business’s goals and target audience. They will analyze data, identify trends, and optimize content to maximize reach and engagement. Their strategic approach can help your business gain a competitive edge and drive meaningful results.

Consistency in branding strengthens brand recognition and fosters trust among your audience. A social media manager ensures consistent branding and messaging across all social media platforms. They understand your brand’s voice, values, and tone, ensuring that all content aligns with your brand identity.

Developing high-quality content consistently is vital for a successful social media presence. A social media manager can create and curate engaging content, including images, videos, and captions, that resonates with your target audience. They stay updated on industry trends and best practices, keeping your content fresh and relevant.

As your business grows, so does the engagement and interactions on your social media platforms. Social media is not a set-it-and-forget-it tactic. In many ways, this approach can do greater harm than good. This is why engagement is so important.

A social media manager plays a crucial role in managing community engagement, responding to comments and messages promptly, and providing exceptional customer support. This level of responsiveness and engagement strengthens customer relationships and builds brand loyalty.

Social media managers track and analyze key performance metrics, such as engagement rates, reach, and conversions. This provides tremendous value at the end of the month reporting as they will provide documentation telling a story of:

• What was executed that month?
• How well it did compared to previous months.
• What should be done next?

They use these insights to refine strategies, identify areas of improvement, and optimize future campaigns. Their data-driven approach helps ensure that your social media efforts align with your business objectives and deliver a solid return on investment.

Whether your insights are trending up or down, a social media manager can ensure nothing is missed and plan the next best steps for your brand.

The job of the social media manager used to be the domain of interns or added on the the plate of another employee. The goal was to post organic content and hope to gain any benefit from the various social media platforms. But today’s social media platform begs for more.

Investing in a social media manager allows you to leverage their expertise, save time, maintain consistent branding, create engaging content, provide excellent customer support, and optimize your social media efforts for growth.

The #1 benefit of hiring a social media manager is to give you back your time. For starters, it’s hard to manage all the different social media platforms, especially if you’re juggling other responsibilities. But a social media manager can juggle all these platforms and more – with one goal in mind: to help your business succeed.

Social media is a huge opportunity. But how do you leverage opportunities on social media? With the help of an expert on your side. At Pathfinder, we make social media management and growth easier by offering high-quality social media marketing services that can help your company grow.