Strategic Storytelling Podcast - Episode 1

Web Development

Whether you need a home for your nonprofit mission, or an e-commerce shop, we can help you reach your audience in a powerful and creative way. Your business has a story to tell, and your website should tell it.

Learn More

Digital Marketing

Pathfinder has marketing strategy and management experience with a wide range of businesses and organizations, including companies in the retail, product manufacturing, real estate, and services industries.

Learn More

Strategy and Analytics

Strategy is how you bring your story to life through planning, data application, efficient implementation, and financial alignment.

Learn More


Distinguished record of bookkeeping and financial advising experience within a wide range of businesses and organizations, including retail, product manufacturing, real estate, and services industries.

Learn More

Graphic Design & Animation

Through custom logos and branding packages, print marketing, social graphics and more, our skilled graphic designers are dedicated to turning the idea inside your head into a visually-stimulating reality.

Learn More

Videography & Photography

We believe in telling stories that inspire, embolden, and impassion through compelling photography, attractive videos, and clever animations.

Learn More

Welcome back to the show where your brand’s story becomes the map to success. In this episode, hosts Jesse and Brian guide us through the intricate world of strategic storytelling, planning, and the art of communication. Consider this episode your trusty compass for creating a brand narrative that captivates and engages your audience in meaningful ways.

The Art of Stopping the Scroll

In a world where the digital landscape is dominated by the endless scroll, our hosts highlight the power of compelling content. “Dynamic storytelling through various mediums is key,” Jesse shares. It’s about crafting a tale that captures the essence of your brand and resonates with your audience, regardless of your industry.

TikTok: To Use or Not to Use?

As TikTok rises in popularity, many businesses wonder if it’s the right fit for their brand. Brian cautions, “Strategic placement matters.” Not every platform will suit your story, and without a thoughtful strategy, valuable resources could be squandered.

Beyond Friends and Family: The Importance of Authentic Feedback

Navigating the business landscape requires more than polite nods from friends and family. “Honest feedback is essential,” Brian notes, emphasizing the importance of authenticity and real-world reactions to refine your brand’s message.

The Plumber’s Tale: Differentiation and Consistency

Imagine a plumber whose story isn’t limited to fixing leaks but extends to being a hero in a home emergency. Jesse explains that consistency in storytelling and service is what builds loyalty, even in competitive markets.

The Plight of the Specialist Turned Entrepreneur

Skilled technicians may excel in their craft, but entrepreneurship introduces new layers of complexity. Without strategic planning, customer service becomes an afterthought, and growth remains elusive. Brian mentions a simple truth: the immediate feedback from a customer’s first encounter with your product, like a cheeseburger’s taste, can shape your business’s reputation.

The Blended Trio: Strategy, Marketing, and Storytelling

“It’s not just about the product; it’s how you present it,” states Jesse. This trifecta of strategy, marketing, and storytelling ensures that every element of your business, from a trade show flyer to a social media post, contributes to building your brand’s narrative.

Understanding Clients: The Key to Escorting Them Up the Price Ladder

“You can’t rush trust or investment,” Brian suggests when discussing customer spending habits. Guiding customers through your story and aligning it with their experience is an essential part of the journey toward more substantial sales.

Oral, Visual, Written, Digital: The Four Pillars of Storytelling

Our hosts underscore the significance of the four types of storytelling—oral, visual, written, and digital. From the warmth of podcasting to the creativity of visual content, utilizing these varied forms of storytelling can create a potent and holistic brand narrative.

Setting the Course

As the insightful discussion came to a close, Jesse and Brian expressed their appreciation for the listeners and urged them to further explore the worlds of marketing and storytelling. Remember to follow along on social media for more wisdom and guidance.

Don’t forget, you don’t have to navigate the complex world of marketing alone. They’re here to shoulder some of the load, helping you to chart a clear and compelling course through the realm of strategic storytelling.

About the Strategic Storytelling Podcast

A podcast where one charismatic host and one stoic host seamlessly (we will let you decide who’s who) blend the realms of marketing and storytelling. Each episode is a conversation that unravels the secrets behind successful campaigns, exploring the alchemy that transforms a brand into a compelling narrative. With a perfect balance of industry insights, witty banter, and expert interviews, Brian and Jesse demystify the strategies behind impactful storytelling, offering listeners a roadmap to elevate their marketing game. Whether you’re a seasoned marketer or a curious novice, Strategic Storytelling is your go-to destination for unraveling the magic behind crafting unforgettable brand stories.