The Essential Role of Video in Modern Marketing

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The Rising Role of Video Marketing

Welcome back to another episode of Strategic Storytelling with Jesse and Brian. Today, we dive deep into the fascinating but often daunting world of video marketing. Strategic Storytelling is here to guide you through the complexities of this essential marketing tool, especially as costs rise and demand soars.

Episode Overview

This episode, titled “The Rising Cost of Video Marketing,” explores how the landscape of video marketing has dramatically shifted, particularly since COVID-19. Hosts Jesse and Brian tackle the challenges and opportunities that come with the increased demand for video content.

The Need for Video

In recent years, video has become a non-negotiable part of any successful marketing strategy. “The cost of video didn’t increase by itself; it increased because the need for video increased,” Jesse explains. Whether it’s for social media posts, website rankings, or email marketing, video content is proving to be indispensable.

Challenges in Video Production

But what does this increased demand mean for small businesses and solo entrepreneurs? According to Brian, “The cost is in all these different places – storage, equipment, time, editing, and even upload time.” Both hosts agree that creating quality video content isn’t just about the dollars; it’s about the time and effort required.
Jesse shared his own experience: “I don’t care that you’re a one-person business. You’re doing some kind of video. You might do that with your phone on your own, but video is required.”

Practical Tips and Solutions

At Pathfinder, we understand these challenges and strive to make video production more accessible and affordable, even for small businesses. Our goal is to help entrepreneurs and small business owners stay competitive without breaking the bank.
“As a company, we have packages that make video more accessible from a cost perspective,” says Jesse. “We do video for some small businesses that could not afford it from anyone else.”

AI and Video Content

Another interesting point they discussed is the role of AI in video production. While AI tools are emerging as a possible solution, both hosts caution that AI is not yet a substitute for the creativity, strategy, and human touch involved in professional video marketing. “AI is a tool. It is not a person yet,” Brian states.

What Does This Mean for You?

Considering the rising costs and increased demands for video, how can you keep up? Here are some takeaways from this episode:

  • Start Small: Don’t aim for a 90-minute documentary right away. Begin with shorter, more manageable projects.
  • Leverage Expertise: Don’t hesitate to seek help. Companies like Pathfinder exist to make the process easier.
  • Stay Consistent: It’s not just about creating video content; it’s about sustaining a consistent presence.
  • Understand the Costs: Be mindful that video production involves various costs, including storage, equipment, and time.


In a world where video is king, it’s critical to navigate the rising costs and increasing demands with a solid strategy. “We knew the want and need for video isn’t going anywhere anytime soon,” Brian concludes.

For more insights, be sure to follow us on our social channels and visit our website Our team at Pathfinder is always here to guide you through your video marketing journey.

Remember, you don’t have to do it all alone. Let Pathfinder lighten your load so you can focus on what you do best!

Thank you for tuning into this episode of Strategic Storytelling! Stay connected for more episodes filled with tips, strategies, and behind-the-scenes insights into the world of visual storytelling.

About the Strategic Storytelling Podcast

A podcast where one charismatic host and one stoic host seamlessly (we will let you decide who’s who) blend the realms of marketing and storytelling. Each episode is a conversation that unravels the secrets behind successful campaigns, exploring the alchemy that transforms a brand into a compelling narrative. With a perfect balance of industry insights, witty banter, and expert interviews, Brian and Jesse demystify the strategies behind impactful storytelling, offering listeners a roadmap to elevate their marketing game. Whether you’re a seasoned marketer or a curious novice, Strategic Storytelling is your go-to destination for unraveling the magic behind crafting unforgettable brand stories.