Strategic Storytelling Podcast - Intro

Web Development

Whether you need a home for your nonprofit mission, or an e-commerce shop, we can help you reach your audience in a powerful and creative way. Your business has a story to tell, and your website should tell it.

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Digital Marketing

Pathfinder has marketing strategy and management experience with a wide range of businesses and organizations, including companies in the retail, product manufacturing, real estate, and services industries.

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Strategy and Analytics

Strategy is how you bring your story to life through planning, data application, efficient implementation, and financial alignment.

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Distinguished record of bookkeeping and financial advising experience within a wide range of businesses and organizations, including retail, product manufacturing, real estate, and services industries.

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Graphic Design & Animation

Through custom logos and branding packages, print marketing, social graphics and more, our skilled graphic designers are dedicated to turning the idea inside your head into a visually-stimulating reality.

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Videography & Photography

We believe in telling stories that inspire, embolden, and impassion through compelling photography, attractive videos, and clever animations.

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Welcome to the newest venture of Pathfinder – the Strategic Storytelling podcast!

A podcast where one charismatic host and one stoic host seamlessly (we will let you decide who’s who) blend the realms of marketing and storytelling. Each episode is a conversation that unravels the secrets behind successful campaigns, exploring the alchemy that transforms a brand into a compelling narrative. With a perfect balance of industry insights, witty banter, and expert interviews, Brian and Jesse demystify the strategies behind impactful storytelling, offering listeners a roadmap to elevate their marketing game. Whether you’re a seasoned marketer or a curious novice, Strategic Storytelling is your go-to destination for unraveling the magic behind crafting unforgettable brand stories.

The Genesis of Pathfinder: Strategic Storytelling Unveiled

Join us as we unravel the narrative of Pathfinder and the crucial role strategic storytelling plays through it.

Finding Their Name, Finding Their Way

Embarking on a quest for the perfect name, Jesse and Brian settled on “Pathfinder,” a title that truly captures the essence of their mission to steer their clients towards success. They regale listeners with the tale of how the Triskelion symbol came to represent their merged paths, symbolizing unity and direction.

“We didn’t want just any name; we wanted our name to be a guiding light,” quips Brian.

Rising From the Ashes of Uncertainty

Launching in the thick of a pandemic didn’t deter Jesse and Brian. Instead, they harnessed the extra time to fine-tune their vision and mission. Jesse shares, “The downtime wasn’t a setback; it was a setup for our future triumphs.”

The Heartbeat of Marketing: Story Meets Strategy

The meat of the episode delves into the symbiosis of storytelling and strategy, the yin and yang of effective marketing. Jesse and Brian emphasize that telling a compelling narrative ensnared within a solid strategy is non-negotiable for success.
“It’s the blend that builds empires,” states Jesse. “Storytelling shaped by strategy is the key to unlocking true potential.”

A Stepping Stone to Future Episodes

As they wind down the episode, Jesse and Brian extend heartfelt thanks to the audience, encouraging them to get involved via social media and promising more rich content ahead.

“Stay tuned in as we uncover the framework that makes Pathfinder a beacon for those seeking their path,” promises Brian.

In closing, the episode serves as an inspiring entry point into the world of Pathfinder, teasing more wisdom and guidance in the art of strategic storytelling that listeners can apply to their own ventures.
Be sure to catch the next episode to continue your journey with Jesse and Brian, your guides to navigating the business landscape.

Remember, at Pathfinder, it’s not just the destination that matters – it’s how you get there.