Welcome to the newest venture of Pathfinder – the Strategic Storytelling podcast!

A podcast where one charismatic host and one stoic host seamlessly (we will let you decide who’s who) blend the realms of marketing and storytelling. Each episode is a conversation that unravels the secrets behind successful campaigns, exploring the alchemy that transforms a brand into a compelling narrative. With a perfect balance of industry insights, witty banter, and expert interviews, Brian and Jesse demystify the strategies behind impactful storytelling, offering listeners a roadmap to elevate their marketing game. Whether you’re a seasoned marketer or a curious novice, Strategic Storytelling is your go-to destination for unraveling the magic behind crafting unforgettable brand stories.

Join us as we unravel the narrative of Pathfinder and the crucial role strategic storytelling plays through it.

Embarking on a quest for the perfect name, Jesse and Brian settled on “Pathfinder,” a title that truly captures the essence of their mission to steer their clients towards success. They regale listeners with the tale of how the Triskelion symbol came to represent their merged paths, symbolizing unity and direction.

“We didn’t want just any name; we wanted our name to be a guiding light,” quips Brian.

Launching in the thick of a pandemic didn’t deter Jesse and Brian. Instead, they harnessed the extra time to fine-tune their vision and mission. Jesse shares, “The downtime wasn’t a setback; it was a setup for our future triumphs.”

The meat of the episode delves into the symbiosis of storytelling and strategy, the yin and yang of effective marketing. Jesse and Brian emphasize that telling a compelling narrative ensnared within a solid strategy is non-negotiable for success.
“It’s the blend that builds empires,” states Jesse. “Storytelling shaped by strategy is the key to unlocking true potential.”

As they wind down the episode, Jesse and Brian extend heartfelt thanks to the audience, encouraging them to get involved via social media and promising more rich content ahead.

“Stay tuned in as we uncover the framework that makes Pathfinder a beacon for those seeking their path,” promises Brian.

In closing, the episode serves as an inspiring entry point into the world of Pathfinder, teasing more wisdom and guidance in the art of strategic storytelling that listeners can apply to their own ventures.
Be sure to catch the next episode to continue your journey with Jesse and Brian, your guides to navigating the business landscape.

Remember, at Pathfinder, it’s not just the destination that matters – it’s how you get there.