Web Development
Whether you need a home for your nonprofit mission, or an e-commerce shop, we can help you reach your audience in a powerful and creative way. Your business has a story to tell, and your website should tell it.
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Digital Marketing
Pathfinder has marketing strategy and management experience with a wide range of businesses and organizations, including companies in the retail, product manufacturing, real estate, and services industries.
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Strategy and Analytics
Strategy is how you bring your story to life through planning, data application, efficient implementation, and financial alignment.
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QBO/Bookkeeping
Distinguished record of bookkeeping and financial advising experience within a wide range of businesses and organizations, including retail, product manufacturing, real estate, and services industries.
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Graphic Design & Animation
Through custom logos and branding packages, print marketing, social graphics and more, our skilled graphic designers are dedicated to turning the idea inside your head into a visually-stimulating reality.
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Videography & Photography
We believe in telling stories that inspire, embolden, and impassion through compelling photography, attractive videos, and clever animations.
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Levels of a Sales S’more [Funnel]: Part 1, The Sales Funnel
A Little Sales S’more
Okay, it’s a sales funnel, but it looks pretty good as a s’more right?
What is a sale’s funnel?
A series of steps leading from an initial conversation with the prospect to converting them into a customer.
Themes: Putting Some Fun Back in Marketing
How can we make marketing fun? Quick answer – themes. But we’ll get there shortly.
Let’s start big.
If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind.
Why wouldn’t we want to mimic our marketing strategies and offerings after a company that has paved the paths of innovation, creativity, and success?
Marketing vs. Advertising, the Difference and Why it Matters
Simply put: Content marketing is storytelling where your customer is the hero. Advertising is purely promotional, with your brand voice leading the way.
Your Businesses Legal Structure – IT MATTERS!
When beginning a business, you must decide what form of business entity to establish. Do you know which business legal structure you fall under? Do you know the benefits and differences?
Your Website’s Privacy Policy – Why and What
Does your website have a privacy policy? This is now legally required on your website to disclose your practices on protecting users’ personal information. A Privacy Policy is probably one of the most important legal…
5 Mistakes to Avoid When Starting Your Business
When starting your business, there are a million tasks to complete and not enough hours in the day. Due to the stress and rush to do everything yourself under a limited budget, it can be…
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