For reference, read our last blog post THEMES: PUTTING SOME FUN BACK IN MARKETING.
We said it from the beginning…
No one brand is static – or at least it shouldn’t be. Growth is applauded and adaptation is required. We know that to be true for Pathfinder, as well. We know we will adjust and tweak as we go. But as we grow, our brand at its core will remain. Because no matter what may change outwardly — inwardly we will always be this Pathfinder.
So here we are, bringing you something new and fun from the same trusted and creative minds.
How can we make marketing fun? Quick answer – themes. But we’ll get there shortly.
Let’s start big.
If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind.
Why wouldn’t we want to mimic our marketing strategies and offerings after a company that has paved the paths of innovation, creativity, and success?
Simply put: Content marketing is storytelling where your customer is the hero. Advertising is purely promotional, with your brand voice leading the way.
Is your website mobile friendly? Can your site visitors – and potential customers – easily interact with your brand, shop your products, view your services, or get in touch with you while viewing your website on a mobile device?