Let’s be honest: video marketing strategy is everywhere—and for good reason. If you’re trying to capture attention online, explain what you do, or build trust with your audience, video is doing the heavy lifting. People don’t just like video…

If you’ve ever thought, “Is organic social media even worth it anymore?” — you’re not alone. With paid ads everywhere and algorithms constantly changing, it can feel like posting without a budget is shouting into the void.

A small business website is no longer optional—it’s one of the most powerful tools you have to attract customers, build trust, and grow revenue. Whether you run a local shop, offer professional services, or sell online, your…

As we dive deeper into 2026, the marketing landscape is undergoing seismic shifts that demand fresh thinking, strategic reinvention, and a bold embrace of innovation. From AI-powered personalization to cultural connectivity and creative participation, the…

December has long been synonymous with promotions. Endless sales emails, last-chance offers, and discount countdowns fill inboxes and feeds as brands race to close the year strong. But as 2025 comes to an end, audiences…

Let’s be honest—the Christmas season is a wild ride for small businesses. There are many small business Christmas challenges. It’s exciting, profitable, chaotic, and occasionally fueled by caffeine and panic. At Pathfinder, we talk to small…

Black Friday isn’t just another day on the retail calendar—it’s the moment when brands compete fiercely for attention, loyalty, and revenue. With shoppers actively hunting for deals and ready to buy, businesses that plan ahead can turn…