Does your website have a privacy policy? This is now legally required on your website to disclose your practices on protecting users’ personal information. A Privacy Policy is probably one of the most important legal…
Think of your Style Guide as a quick reference to grab color codes and check on logo options, mainly used for printers or outside marketing and design partners. Think of your Brand Guide as the detailed story behind your voice and mission, mainly used by your marketing team or company leaders.
We already dove a little into who we are as a brand, but now we want to tell you a little more about why we chose our new brand… Our…
Pathfinder is all about strategic storytelling. But what exactly is strategic storytelling?
Bringing three companies (Catalyst, LinkPoint Media, Ravenspring Creative) into one.
The Small Business Administration suggests that all small businesses should allocate 8-10% of their revenues toward a marketing and advertising budget. Despite this suggestion, I’d be hard-pressed to find a handful of small businesses in…
When starting your business, there are a million tasks to complete and not enough hours in the day. Due to the stress and rush to do everything yourself under a limited budget, it can be…
Even in the midst of a healthy balance sheet, an influx of new clients, and dozens of sent invoices, poor cash flow can still kill. Entrepreneurs need creative cash flow strategies to help manage their…
