What is Strategic Storytelling?
Pathfinder is all about strategic storytelling. But what exactly is strategic storytelling?
Pathfinder, Behind the Brand
Bringing three companies (Catalyst, LinkPoint Media, Ravenspring Creative) into one.
Marketing That Matters
The Small Business Administration suggests that all small businesses should allocate 8-10% of their revenues toward a marketing and advertising budget. Despite this suggestion, I’d be hard-pressed to find a handful of small businesses in…
5 Mistakes to Avoid When Starting Your Business
When starting your business, there are a million tasks to complete and not enough hours in the day. Due to the stress and rush to do everything yourself under a limited budget, it can be…
Creative Cash Flow for Struggling Businesses
Even in the midst of a healthy balance sheet, an influx of new clients, and dozens of sent invoices, poor cash flow can still kill. Entrepreneurs need creative cash flow strategies to help manage their…
